One Cubic Yard At a Time

Mar 10

Women in Construction Week

For the past month, we have worked tirelessly to collect enough photos and footage to celebrate Women in Construction Week. It was an exciting experience—being out there, fully focused on this project, was something I had never done before. Of course, we’ve captured women on the job before, but never as the central focus. And that begs the question: why?

Over the past five weeks, while working on this project with one of our clients, I noticed something—the female-to-male ratio on construction sites was quite small. Although companies have been working to recruit more women into the industry, and there is a dedicated week to celebrate their contributions, representation in mainstream recruiting platforms remains insufficient. From advertisements and storytelling to school fairs, or even something as seemingly insignificant as a toy, there are still few initiatives encouraging young girls and women to join the construction world.

Maybe, just maybe, if we took the time to create engaging content that represents and inspires women to see themselves in this ever-growing industry—one that continues moving forward regardless of the times—we could change that 17% workforce representation into something closer to 50%. By showcasing the beauty and excitement of building America, one cubic yard of concrete at a time, we could make a real impact.

This year, I had the privilege of meeting more engineers, pile drivers, welders, crane operators, carpenters, steelworkers, and laborers—women from all walks of life—who were eager to be documented and to show how they are shaping the future of this country.

I hope that by 2026, we will work with more companies committed to representing the hard work these women do—not just for one week a year, but every week of the year.

When we represent, we attract talent. And when we attract the right talent, we build successful companies with legacies that last far beyond our time.

Alejandra Chandler

Founder / co-owner